Humor can be most effective in political advertisements, especially when it’s used to ridicule your opponent. I think it can be most effective when used against the right-wing extremists and when there is intentional misinformation. But just a simple spoof of the Apple vs. PC commercials is catchy, too. Note that they use a woman as the Democrat and a smarmy white guy as the Republican. (Thanks to Political Wire.)
Of course, ridicule is about the only thing Democrats use these days.
It's so much easier (and sadly, more effective) than logic or reason.
Posted by: James Young | October 26, 2009 at 07:33 PM